01
Hospitality Suites
Enhanced matchday hospitality across the arena, bringing a new standard of premium supporter experience to Soweto.
Orlando
Amstel
Arena
Orlando East · Soweto
Stadium facts
- Capacity
- 37,313
- Location
- Orlando East Soweto, Johannesburg, South Africa
- Current name
- Orlando Amstel Arena Formerly Orlando Stadium. Name effective 27 January 2026.
- Naming partner
- Amstel Five-year naming-rights deal via Heineken South Africa. Amstel is the club’s official beer partner.
- Home club
- Orlando Pirates FC Founded 1937, Orlando East. 2025/26 Betway Premiership champions and domestic treble winners.
27 January 2026
A New Name. The Same Ground.
Orlando Stadium — built in the heart of Orlando East, Soweto — became Orlando Amstel Arena on 27 January 2026. The renaming followed a five-year naming-rights agreement between Orlando Pirates Football Club and Amstel, the official beer partner, through Heineken South Africa.
The ceremony was described as “a live people-led ceremony”, opened by the Orlando Pirates choir. The partnership funds enhanced hospitality suites, branded fan zones, youth academy expansion, and social-responsibility programmes — anchoring the stadium’s role in the community that built the club.
Sources: orlandopiratesfc.com “New Era for Orlando Stadium”, SABC News, eNCA (January 2026).
Partnership Investment
What the Deal Delivers
02
Branded Fan Zones
Dedicated fan-activation areas branded under the Amstel partnership, giving Bucs supporters a home before and after kick-off.
03
Academy Expansion
Naming-rights funding directed toward the youth academy programme — investing in the next generation of Pirates players from within Soweto.
04
Social Responsibility
Community and social-responsibility funding forms part of the five-year agreement, in keeping with the club’s pledge to Orlando East and Soweto.
Content sourced from: orlandopiratesfc.com news article “New Era for Orlando Stadium” (January 2026), SABC News and eNCA reporting on the naming ceremony. No seating maps, ticket prices, or fixture information are shown — those are not verified for this demonstration build.